Health & Wellness
Dubai, United Arab Emirates (2021)
Dubai, United Arab Emirates (2021)
Role: Project Manager - via Dotbeto
Delivered an experiential obesity-awareness activation for Bidaya, deployed across multiple locations in the United Arab Emirates, offering health assessments, educational content, and complimentary consultations. The interactive stand featured a digital touchscreen panel integrating a brand film, service information, BMI self-assessment, and a custom lifestyle health game to drive engagement and data capture.
Key responsibilities included supporting the stand’s production, design, and overall management; designing the user experience (UX) of the custom lifestyle health game; coordinating activation rounds in Dubai and Abu Dhabi, including installation, supervision, and dismantling; supervising promoters; and supporting CRM data management and client reporting with weekly and monthly analytics.
Key responsibilities included supporting the stand’s production, design, and overall management; designing the user experience (UX) of the custom lifestyle health game; coordinating activation rounds in Dubai and Abu Dhabi, including installation, supervision, and dismantling; supervising promoters; and supporting CRM data management and client reporting with weekly and monthly analytics.
