Consumer Goods / Oral Care
Dubai, United Arab Emirates (2021)
Dubai, United Arab Emirates (2021)
Role: Project Coordinator - via Dotbeto
Delivered an in-store experiential activation for the well-known mouthwash brand Listerine, designed to educate shoppers, increase brand awareness, and drive brand penetration through a custom Kinect-powered interactive game. The global activation received the Johnson & Johnson EMEA Shopper Award.
Key responsibilities included coordinating the second and third activation rounds in Dubai and Abu Dhabi; managing the stand’s installation, supervision, and dismantling; and extracting engagement data from the stand to deliver final analytical reports to the client.
Key responsibilities included coordinating the second and third activation rounds in Dubai and Abu Dhabi; managing the stand’s installation, supervision, and dismantling; and extracting engagement data from the stand to deliver final analytical reports to the client.
