Media / Publishing
Dubai, United Arab Emirates
Dubai, United Arab Emirates
Role: Project Manager - via Kanousei
I led the development of an augmented reality (AR) activation for Golf Business magazine covers, transforming the traditional print format into an interactive digital experience. Each issue incorporated a QR code that allowed readers to access AR content through their smartphones, revealing videos, animated graphics, or 3D models emerging from the cover.
This initiative created an immersive extension of the magazine’s editorial content and introduced a new layer of engagement between print media and digital technology. The concept was successfully implemented across four separate covers, demonstrating the potential of AR to enhance storytelling and reader interaction in publishing.
This initiative created an immersive extension of the magazine’s editorial content and introduced a new layer of engagement between print media and digital technology. The concept was successfully implemented across four separate covers, demonstrating the potential of AR to enhance storytelling and reader interaction in publishing.
