Villa Eltael is a premium rental accommodation known for its rural-coastal merged atmosphere located in the south of Portugal.
During the strategic creative process of the logo, it was important to insert a chimney and tiles, which are both important architectural icons from the south of Portugal, as well as using a warm color palette close to the mediterranean look & feel. I suggested to insert the year 1980 at the bottom to communicate that the brand is operating in this business industry for a long time.
The project was composed by developing the visual brand guidelines showcasing the brand mark, measurements, versions, color palettes, typography, tone of voice and business cards.
