This experiential activation was an obesity awareness campaign deployed in different places through the United Arab Emirates by offering health assessments, education and complimentary consultations. The stand had a panel display in order to get data through digital touchscreen interactions. It was composed by a brand film, service's information, BMI self-assessment and a custom-made lifestyle-health game.
Key responsibilities included supporting stand's production, management and design; Creating the User Experience (UX) of the custom-made lifestyle-health game; Coordinating all rounds of activations in Dubai and Abu Dhabi and managing its installation, supervision and dismantle; Supervising promoters; Assisting CRM platform and reporting to client with analytical results (weekly/monthly).
